Feb 12, 2009

Celebrity Ad Campaigns

Celebrities sell! Nowadays you can't open a magazine or watch a TV commercial without spotting a celebrity promoting a "hot new product". Many look up to them and brands like L'Oreal, Calvin Klein, Gucci, Louis Vuitton, etc. understand that if they want to boost the sell of their product they need to use a celebrity and target their fan base. Many fans already wonder what Beyonce uses for her skin or hair, or what Eva Longoria uses to look so great.

In the nineties most brands would mainly use topmodels for their ad campaigns such as claudia Sschiffer, Naomi Campbell or Linda Evangelista. Since that the public has showed their preference for actresses and singers as they are more in the public eye and their fans are already curious about what fashion brands they wear, which products they use etc.

Check out these celebrity ads

Britney Spears

David Beckham

Ed Westwick for Kswiss

Eva Longoria and Rebecca Romijn Stamos for BeBe

Eva Mendes for Calvin Klein

Giselle Bundchen

Gisele Bundchen

Halle Berry - Versace

Jennifer Lopez for her fragrance JLo - Sunkissed Glow

Jessica Alba and Campari

Justin Timberlake in a Givenchy ad

Beyonce for L'Oreal

Madonna for Louis Vuitton

Mark Wahlberg - Freddie Ljunberg - Nelly - David Beckham

Paris Hilton with Guess

Rihanna and Gucci

Salma Hayek and Eva Mendes for Campari

Scarlett Johansson for Dolce & Gabbana

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